Industry: Higher Education

Challenge: Young Harris College aimed to deepen alumni engagement and boost donor participation through strategic communications, targeted marketing, and memorable events.

Role: As the communications and marketing lead for the Office of Advancement, Jaime developed and executed a multi-channel strategy to connect with alumni, past donors, and prospective supporters. She created and distributed a wide range of materials—including press releases, website and social media content, email campaigns, newsletters, feature articles for the College’s magazine, event scripts, videos, and presentations. Jaime played a key role in promoting signature events such as Alumni Weekend, the Athletics Hall of Fame induction, and the annual golf tournament, fostering meaningful connections and institutional pride.

Outcome: The integrated communications approach strengthened alumni relationships and elevated the donor experience, helping the Advancement team meet its engagement and fundraising benchmarks.

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