Industry: Staffing & Recruiting

Challenge: Associate Staffing sought to modernize its brand identity to reflect its growth and appeal to new markets.

Role: As a strategic communications lead with the Associate Staffing team at KVA, Jaime supported the full rebrand, including a new logo, color palette, fonts, imagery, and tone for the client. For the launch, Jaime crafted the press release, executive talking points, and stakeholder communications, ensuring alignment across internal and external audiences. She also produced branded sales collateral and led LinkedIn content strategy, including video testimonials featuring Associate Staffing’s clients, candidates, and employees.

Outcome: Delivered a refreshed, cohesive brand presence that elevated market perception, supported business development, and increased engagement across channels.

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